Performance marketing aimed at startupsLand your first users and keep new ones arriving.
Campaigns led by data that win your first users, then support your growth after launch.
Performance Marketing
Sound like you?
Proving demand and landing early customers.
- Launched, yet no one is signing up.
- Money goes on ads, but you can't see what is working.
- You want evidence of demand before you build further.
What we cover
All handled, from start to finish.
- 01Campaigns for waitlistsCreate demand and show interest ahead of launch.
- 02Social adsAimed campaigns across Meta, LinkedIn plus TikTok.
- 03Search adsGoogle Ads that reach those already searching.
- 04Landing pagesPages made, then tested, to convert.
- 05AnalyticsTracking in place so each pound is measured.
- 06ReportingRegular, clear reports on what works.
The process
Follow your funnel through each stage.
All customers pass through four identical stages. Select a stage to see what we do and measure there, then toggle to after testing and see small improvements build up.
From every 10,000 people: 9 customers, 3 returning
These sample figures illustrate how the stages link up and are not a forecast. Your actual numbers come from your own tracking.
Stage 1 of 4
Reach
A person who has never come across you spots your ad as they scroll.
Our part
- Work out who your customers are and where they spend their time
- Write the copy and create the ad designs
- Target by interest, job title and place
What we measure
Reach and cost per 1,000 views (CPM)
10,000
people, example
The number of suitable people who see your ad, and the price of putting it in front of them.
Meta Ads, TikTok Ads, LinkedIn Ads
Pricing
Clear fees, billed monthly.
A single fixed monthly fee covers the work, with no surprises. Choose the plan that suits your stage.
Show demand
Launch
£750/month
A single channel plus a landing page, for testing your message and showing demand.
- Research into audience and channels
- A single paid channel
- Landing page designed to convert
- Regular performance reporting
Scale what works
Growth
£1,250/month
Social and search ads combined, with continuous testing to bring down your cost per customer.
- All that Launch includes
- Social and search ads
- Ad creative with A/B testing
- Tracking of conversions
Scale up
Scale
From£2,000/month
Extra channels, extra creative and extra testing, for when you want to raise your spend.
- All that Growth includes
- Multiple paid channels
- Continuous tests of creative and landing pages
- Recommendations for growth
Our fee pays for the work; ad budget is agreed apart.
Arrange a free callWorth knowing first
Measurable growth you can see.
Early marketing means finding out which message, audience and channel perform, then backing them with money.
- 01
Prove it before you scale
Small, targeted tests reveal which audiences respond and to what. Spend goes up only after that.
- 02
Measure from the first day
Analytics, conversion events and attribution go live before any ad does, so you can account for every pound.
- 03
Why the landing page counts most
A strong ad cannot rescue a weak page. Every landing page we make and test has one message and one action.
- 04
Understand your figures
Cost per acquisition, conversion rate and lifetime value reveal whether your growth can last. We explain each one in straightforward English.
Compare
Paid search or paid social?
Social builds demand; search harvests it. Most launches lean on both, in differing proportions.
Social ads
- Reaches
- Audiences grouped by interests and profile
- Intent
- Lower: you generate demand
- Best for
- Waitlists, awareness, emerging categories
- Channels
- Meta, LinkedIn, TikTok
Search ads
- Reaches
- Users actively looking for an answer
- Intent
- Higher: you harvest demand
- Best for
- Products that people already look for
- Channels
- Google Ads
What you get
All you take away.
Everything is yours, documented and ready to use, with or without us.
- Documented
- Passed to you
- Yours for good
- 01Research into audience and channels
- 02Budget plan and campaign strategy
- 03Copywriting and creative for ads
- 04Landing pages designed to convert
- 05Conversion tracking and analytics
- 06A/B tests
- 07Regular performance reporting
- 08Recommendations for growth
Technology stack
Dependable tools, picked to suit your product.
- Google AdsAdvertising
- Meta AdsAdvertising
- inLinkedIn AdsAdvertising
- TikTok AdsAdvertising
- Google AnalyticsAnalytics
- Google Tag ManagerAnalytics
- MixpanelAnalytics
- HotjarAnalytics
- HubSpotEmail & CRM
- MailchimpEmail & CRM
Considering performance marketing?
Say what you need and we'll reply with a proposed plan, a delivery schedule and a transparent cost.
What you gain
Demand proven
Actual sign-ups prior to funding further development.
Trackable spend
See precisely what every channel gives back.
Consistent growth
Campaigns that keep improving.
- 200+
- Products shipped
- 4.3
- Trustpilot score
- 2–4weeks
- Idea to proven MVP
- 2locations
- Islamabad, PK & Birmingham, UK
Client feedback
Straight from them.
“TechClues turned our rough sketch into a live MVP in less than six weeks. A working build landed in front of us every week, and the price stayed exactly as first quoted.”
“Our previous website looked decent enough yet never generated any enquiries. Once TechClues rebuilt it, the pages loaded more quickly and calls from Google began arriving inside the first month.”
“We turned up with an unfinished prototype that AI tools had produced. They cleaned it up, made it secure and prepared it for genuine customers, while explaining each decision in plain English.”
The process
Four simple steps.
- 1
Compass
Research
Find who your audience is and where they are.
- 2
Pillar
Plan
Agree targets, budget and measurement.
- 3
Forge
Launch
Create pages and take campaigns live.
- 4
Everest
Optimise
Trial, track and expand whatever performs.
Why choose TechClues
What draws founders to us.
Validate first
We check demand up front, so real users stand behind each feature.
Defined scope, honest price
Open pricing with frequent updates. No surprises.
Made to grow
Tried-and-tested tech such as React, Next.js and AWS, built for growth.
FAQ
Frequently asked questions.
Launch is £750 a month, Growth £1,250 a month and Scale from £2,000 a month. Your ad budget is separate from our fee.
Insights
More to read.
Want to take the first step?
Grab a free 30-minute slot and we'll plot out your journey with you.
- 30 minutes, with no commitment
- Scope and cost fixed from the start
- Everything we create belongs to you
- 4.3 on Trustpilot