Identity and brand strategy built for startupsA brand that earns people's trust from their very first click.
Sharp positioning plus a brand identity that gives your product credibility at launch.
Brand Identity & Strategy
Sound like you?
Fresh products that must get noticed and earn trust.
- It's hard to say what sets you apart.
- Placed beside rivals, your brand appears homemade.
- No two pages or posts quite match.
What we cover
All handled, from start to finish.
- 01Market studyUnderstanding your customers and the gaps rivals leave open.
- 02PositioningA distinctive space in your market that's yours.
- 03MessagingPlain wording that conveys what you offer.
- 04Look and feelA matching logo, palette, typography and imagery.
- 05Brand rulebookGuidance that keeps every output uniform.
- 06Launch materialsBrand-aligned assets for web, social and pitching.
Pricing
Branding costed according to scope.
Begin with a logo and look, or go further and develop the whole strategy underneath. We settle your price ahead of any work.
A logo and style
Essential
From£750
Logo and visual identity work giving you an established look from day one.
- Logo set with variants
- Palette and typeface system
- Entry-level brand guidance
- Vector files to edit
Identity plus positioning
Identity
From£1,500
A complete visual identity that expresses sharp positioning and messaging.
- All that Essential includes
- Statement of positioning
- Framework for messaging
- Complete brand guidance
Strategy through launch
Complete
From£2,500
Strategy driven by research, a complete identity and materials to launch with.
- All that Identity includes
- Review of market and competitors
- Templates for social and pitches
- Launch materials
We settle your price ahead of any work, and you own the files.
Arrange a free callWorth knowing first
Why some brands succeed.
Your brand is how people remember you. Design shows it, but strategy decides it.
- 01
Start with positioning
Your audience, your offer and what sets you apart. Nail these three and every design choice that follows gets much simpler.
- 02
Plain messages succeed
When customers can't sum up your business in a sentence, they won't pass it on. We craft plain, clear wording that people grasp immediately.
- 03
Trust grows from consistency
Identical colours, typefaces and voice throughout lend a young company an established feel. Guidelines let your whole team manage it easily.
- 04
Digital-first by design
A logo must also function as an app icon, favicon and social avatar, and not merely on signage. Small screens are part of our design thinking from day one.
What you get
All you take away.
Everything is yours, documented and ready to use, with or without us.
- Documented
- Passed to you
- Yours for good
- 01Review of market and competitors
- 02Statement of positioning
- 03Framework for messaging
- 04Logo set with variants
- 05Palette and typeface system
- 06Brand rulebook
- 07Templates for social and pitches
- 08Launch materials
Technology stack
Dependable tools, picked to suit your product.
- FigmaIdentity creation
- AiAdobe IllustratorIdentity creation
- PsAdobe PhotoshopIdentity creation
- MiroSessions & documents
- NotionSessions & documents
Brand identity & strategy on your mind?
Say what you need and we'll reply with a proposed plan, a delivery schedule and a transparent cost.
What you gain
Sharp messaging
People understand what you do within seconds.
Credibility straight away
A brand with an established look.
Consistency
You come through at every touchpoint.
- 200+
- Products shipped
- 4.3
- Trustpilot score
- 2–4weeks
- Idea to proven MVP
- 2locations
- Islamabad, PK & Birmingham, UK
Client feedback
Straight from them.
“TechClues turned our rough sketch into a live MVP in less than six weeks. A working build landed in front of us every week, and the price stayed exactly as first quoted.”
“Our previous website looked decent enough yet never generated any enquiries. Once TechClues rebuilt it, the pages loaded more quickly and calls from Google began arriving inside the first month.”
“We turned up with an unfinished prototype that AI tools had produced. They cleaned it up, made it secure and prepared it for genuine customers, while explaining each decision in plain English.”
The process
Four simple steps.
- 1
Compass
Research
Examine the market, your customers and rivals.
- 2
Pillar
Position
Shape your market position and voice.
- 3
Canvas
Design
Design your brand's look.
- 4
Everest
Launch
Guidelines and ready-made assets handed over.
Why choose TechClues
What draws founders to us.
Validate first
We check demand up front, so real users stand behind each feature.
Defined scope, honest price
Open pricing with frequent updates. No surprises.
Made to grow
Tried-and-tested tech such as React, Next.js and AWS, built for growth.
FAQ
Frequently asked questions.
Essential starts from £750, Identity from £1,500 and Complete from £2,500. Your price is agreed before any work starts, and you get editable files.
Insights
More to read.
Want to take the first step?
Grab a free 30-minute slot and we'll plot out your journey with you.
- 30 minutes, with no commitment
- Scope and cost fixed from the start
- Everything we create belongs to you
- 4.3 on Trustpilot