An online tile store built for homes and commercial spaces
An ecommerce storefront for Picktiles, helping customers browse and order tiles for home and commercial projects online.
PicktilesE-commerce & MarketplacesUI/UX & Prototyping
- 2
- customer segments served from one platform
- Samples-first
- ordering flow to reduce returns
Tiles are a visual, texture-led product — hard to sell well through a generic ecommerce template. Picktiles needed a storefront that let customers browse by room, material and finish, and feel confident ordering samples before committing to a full order.
The approach
We built a catalogue structure around how people actually shop for tiles: by space (kitchen, bathroom, commercial flooring), then by material and finish, with large, consistent product photography and a simple sample-ordering flow ahead of full orders.
What shipped
A full ecommerce storefront covering catalogue browsing, sample ordering, checkout and order management, built to handle both home and trade/commercial customers from the same platform.
“The store finally feels like our showroom online, not a generic template with our products dropped in.”
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